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Why Do I Need Link Building?

Google ranks websites based on a highly complicated algorithm. One crucial component of this algorithm is trust signals — that is, links. For some businesses, gaining these links automatically is very difficult. Sometimes, it takes a manual request for a link, or a piece of content with a link in it, to get those trust signals. The process of creating those links is what we call link building. To put …Read More

Responding to reviews to build customer relationships

Monitoring online reviews and mentions is important, but businesses that take the time to respond to their customers can really set themselves apart from the competition. Responses build trust, which translates into higher loyalty and increased sales. Find a bad review? Business owners can respond with an apology, explanation or incentive to win the customer back. See a positive review? Spread the word! Share it around multiple social networks with …Read More

Retargeting and Remarketing

While your website might be great at attracting visitors to your website, only two percent of web traffic converts to a sale on a first-time visit. This means that even if you’re getting a lot of web traffic, you may not be getting a lot of sales. As such, the purpose and definition of retargeting is finding a way to reach out to the other 98 percent of people who …Read More

Google’s mobile-first index: how to prepare your business

The important news that we have all been waiting for, Google has finally announced mobile-first indexing. This of course takes into account that the majority of Google users now “search” on mobile devices, as opposed to desktop computers, and so a shift needed to happen somewhere at some point. The fact now is that businesses will need to adjust to this new algorithm. Even if the majority of your users …Read More

50 Shocking Stats About Online Reputation Management

Here are 50 stats that show us how important online reputation management is to a business’s online presence: 58% of executives believe that online reputation management should be addressed, but only 15% actually do anything about it 84% of marketers believe that building trust will be the primary focus for marketing efforts in the future More and more large companies are hiring full-time online reputation managers Four out of five …Read More

Content Strategy and Marketing

Content is everything around you. It all tells a story. If you don’t have a plan for how that story is being told, then you might not like how it turns out. Content marketing expert and blogger Heidi Cohen, however, provides a more detailed explanation, stating: “Content marketing provides prospects, customers and the public with useful information, while shopping or after purchase, without shouting its promotional messages.” Creating meaningful content that …Read More

How Can Small Businesses/Websites Compete with Big Players in SEO?

It may seem like an impossible uphill battle to compete with big sites in the SERPs, but there are benefits to running a smaller site that can make a tremendous difference to your SEO. In today’s Whiteboard Friday, Rand explains how small businesses and websites can target opportunities the big sites can’t, in spite of their natural advantages. Now look, big sites in SEO have some big advantages. Those include …Read More

Google updates mobile-friendly algrithm

  March 16, 2016 – Google announced that it is “continuing to make the web more mobile friendly.” Beginning in May 2016, Google will be rolling out an update to mobile search results that will increase the effect of the ranking signal with preference toward relevant and mobile-friendly pages. “Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, …Read More

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