Dec 16, 2016 | Local SEO, Mobile, Mobile Search, Online Marketing
The important news that we have all been waiting for, Google has finally announced mobile-first indexing. This of course takes into account that the majority of Google users now “search” on mobile devices, as opposed to desktop computers, and so a shift needed to...
Nov 15, 2016 | Inbound Marketing, Local SEO, Online Marketing, Online Reputation Management, ORM
Here are 50 stats that show us how important online reputation management is to a business’s online presence: 58% of executives believe that online reputation management should be addressed, but only 15% actually do anything about it 84% of marketers believe that...
Nov 5, 2016 | Content Marketing, Local SEO, SEO, Social Media Marketing
Content is everything around you. It all tells a story. If you don’t have a plan for how that story is being told, then you might not like how it turns out. Content marketing expert and blogger Heidi Cohen, however, provides a more detailed explanation, stating:...
Nov 4, 2016 | Content Marketing, Inbound Marketing, Local SEO, Online Marketing, SEO
It may seem like an impossible uphill battle to compete with big sites in the SERPs, but there are benefits to running a smaller site that can make a tremendous difference to your SEO. In today’s Whiteboard Friday, Rand explains how small businesses and websites...
Nov 1, 2016 | Mobile, SEO
March 16, 2016 – Google announced that it is “continuing to make the web more mobile friendly.” Beginning in May 2016, Google will be rolling out an update to mobile search results that will increase the effect of the ranking signal with preference toward...
Aug 14, 2016 | Content Marketing, Inbound Marketing
Turning anonymous website visitors into prospects is easier said than done. Whether Googling the nearest coffee shop or self-diagnosing on WebMD, most web visitors are only interested in finding answers quickly, not making purchases. In fact, only 2% of your anonymous...
