Here are 50 stats that show us how important online reputation management is to a business’s online presence:
- 58% of executives believe that online reputation management should be addressed, but only 15% actually do anything about it
- 84% of marketers believe that building trust will be the primary focus for marketing efforts in the future
- More and more large companies are hiring full-time online reputation managers
- Four out of five people state that they have received advice via social media regarding what product or service to purchase
- 31% of employed internet users have searched online for information about co-workers, professionals, colleagues or business competitors
- 12% of employed adults say that they need to market themselves online as part of their job
- 78% of consumers trust peer recommendations while only 14% trust advertising
- According to a study by the world Economic Forum, on average, more than 25% of a company’s market value is directly attributable to its reputation
- 76% of companies believe their reputation is better than average—a stat that just might illustrate many companies are overly optimistic about the state of affairs regarding their online presence
- 87% of executives rate managing reputation risk as more important than other strategic risks
- Customers are the most important stakeholders when it comes to managing reputation management
- 41% of companies that experienced a negative reputation event reported loss of brand value and revenue
- 74% of people consult Yelp when looking for a home service provider
- 86% of people would pay more for services from a company with higher ratings and reviews
- 70% of employers didn’t hire an applicant because of online content
- 85% of customers use the Internet to research before making a purchase
- 80% of college admission offices are using Facebook to assess and recruit applicants
- A one-star rating hike on Yelp can mean a 5% to 9% rise in restaurant revenue
- 83% of buyers no longer trust advertising, but most trust recommendations from users online
- Among U.S. recruiters and HR professionals surveyed, 85% say that positive online reputation influences their hiring decisions at least to some extent. Nearly half say that a strong online reputation influences their decisions to a great extent
- 45% said they have found something in an online search that made them decide not to do business with someone
- 56% have found something that solidified their decision to do business with the person
- 88% of adults agree or strongly agree that it would be very difficult to remove inaccurate information about them online
- 62% of adults have used a search engine to look up their own name or see what information about them is online
- 47% say they generally assume that people they meet will search for information about them on the internet, while 50% do not
- Only 6% of adults have set up some sort of automatic alert to notify them when their name is mentioned in a news story, blog or elsewhere online
- 24% of employed adults say that their employer has rules or guidelines about how they are allowed to present themselves online
- 11% say that their job requires them to promote themselves through social media or other online tools
- Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online
- 50% of potential sales are lost because consumers can’t find information they are looking for
- According to the White House Office of Consumer Affairs, on average a dissatisfied customer will tell between 9-15 people about their experience, while around 13% of dissatisfied customers tell more than 20 people
- In the 25-34-year-old age group, 84% have left a website they previously liked because of bad user experience or advertising they found irrelevant
- 89% of shoppers have stopped buying from online stores after they have experienced poor customer service
- 17% of consumers would recommend a brand that provides a slow but effective solution. On the other hand, 33% of consumers would recommend a brand that provides a quick but ineffective response
- 70% of complaining customers will do business with you again if you resolve the complaint in their favour
- Consumers aged 18 to 29 use a brand’s social media site more for customer service interactions (43%) than for marketing (23%)
- 74% of consumers depend on social media to guide their purchases
- 39% of Facebook users like brand pages so they can research different products
- 30% of mobile shoppers abandon a transaction if the shopping experience is not optimized for mobile
- 61% of people have a better opinion of brands when they offer a good mobile experience
- 70% of customers prefer getting to know a company via articles rather than advertisements
- 84% of all marketers agree that building consumer trust will become marketing’s primary objective in the near future
- More than 80% of reputation damage come from a mismatch between the buzz and the reality
- A difference of one star in the average rating in a typical online business profile can lead to a 5–9% difference in revenues
- 56% adults surveyed don’t actively think about the consequences of their online activities
- 94% of people only look at the first page of Google results, and only 2% of people own their entire first page of Google
- More than one billion names are searched on Google everyday
- Eight of 10 Internet users in the US say that the negative information read online made them change their mind about a purchasing decision
- The searches done with the intent to find a company providing a specific product or service is 17%
- Small businesses say online directories are the most used marketing option today
Sources from vendasta