Geofencing Marketing

Drive Website and In-Store Visits with Location-Based Ads

Location-Based Targeting Tactics that Drive Results for Your Business

Powerful and unique audience segments and targeting options to run performance-based campaigns.

 

geofencing

Geofencing marketing sometimes referred to as geofencing advertising, is the application of a virtual boundary around a location, in which certain rules are applied when a mobile device enters or leaves. The size of a geofence can be modified, but most often the shape is a standard radius. A polygon geofence, or boundaries that are more geometric in shape, is another form of geofencing mobile advertising that can more specifically outline the shapes of certain landmarks, buildings or areas. Typically, geofencing mobile ads will be used in the form of display or push notifications to consumers with locally relevant messages, Most often, GPS is used to define whether a device has entered the geofence.

Accurate Targeting

  • Reach People Based on Where They Are
    • Connect with audiences within or nearby your brand’s locations, or based on a specified geographic area such as state, city, or zip.
  • Reach People Based on Where They’ve Been
    • Target tailored audiences based on users who have visited a specific brand or category or based on real-world visitation patterns that indicate specific behavioral groups (e.g. sports enthusiasts, contractors, etc.).

Cross-Device Reach

  • Reach Users on Mobile, Desktop, or Connected TV
    • Amplify your message by targeting the same user across multiple devices, or pick and choose the mediums that are right for you.
  • Re-Target the Same Users on Other Devices
    • Retarget a consumer who you know has seen an ad impression within the same campaign flight or during later campaigns in order to build loyalty with consumers who have seen your ads.

Industry-Specific Audiences

  • Curbside Pick-Up Audience (CPG/Retail)
    • Tailor your message to the curbside pick-up shopper and reach a new key audience.
  • Real Estate – Open House 90-Day Targeting (Multiple Listing Service)
    • Reach audiences based on their historical behavior if they visited an open house in the last 90 days.

Unique Targeting Solutions

  • Neighborhood
    • Reach consumers in the areas that see higher visitation from a specific store or audience.
  • Weather Triggering
    • Tailor your ad creative based on current weather and the forecasted conditions.
  • Residential Targeting
    • Tap into your existing first-party address data, i.e. mailing list or CRM data, to build custom audiences which you then retarget digitally with GroundTruth’s solutions.
  • Shelter in Place Audience
    • Tailor your message and reach key audiences based on recent in-home/out of home movement patterns.