2016 marks the first year local businesses will be spending more on digital marketing than traditional.
The local agency market is growing fast: 71% of digital agencies are less than five years old.
Local businesses are spending more on marketing versus advertising σ Avoid churn with subscription-based pricing and relevant products.
The fastest growing local business solutions are mobile media management ($2.8B), social media management ($2.2B), site visitor analysis ($1.3B), online video production ($2.4B) and reputation management ($1.3B).
Prescriptive marketing automation and consultative selling tools are proven to help agencies and media companies increase revenue.