7 Ways to Rank Higher on Google Maps

Are you looking forward to get the most out of local SEO for your business? Then you should think about getting your business ranked higher on Google Maps. Numerous methods are available for you to secure higher rankings on Google Maps with ease. Here is a list of 7 of the most convenient methods out of them. Any person who wishes to secure higher rankings on Google Maps and experience the benefits that come along with it can take a look at these methods and move forward.

1. Claim the Google My Business profile

As the very first thing, you need to make sure that you are claiming the Google My Business profile. Along with that, you need to verify the GMB profile as well. You will have to include some business related information to verify. For example, you will need to include your business name, address and the permanent telephone number. Once you provide these details, you will be able to verify the Google My Business profile under your business name.

2. Optimize the Google My Business profile

Once you claim the Google My Business profile, you need to make sure that you are optimizing it. Numerous methods are available for you to optimize the GMB profile. Out of these methods, you should pay special attention towards enhancing the business information that you have included. You can go through the different categories in your profile and include business data. Before you enter business data, you need to make sure that they are accurate. For example, you must make sure that your business open hours are mentioned clearly. You should also go ahead and describe your business and highlight why you are different from the competitors.

3. Focus more on reviews

You should pay special attention towards the reviews that you get under the Google My Business profile as well. When you take a look at the Google search engine algorithm, you will notice that reviews are in a position to create a strong impact behind your ability to rank. Hence, you need to focus more on the reviews that you are getting and take appropriate steps to increase the overall number of reviews. You can encourage your customers to publish reviews. It is one of the most convenient methods available for you to get more reviews under the GMB profile.

4. Upload photos of the business

You can also think about uploading lots of photos related to your business. They should include photos of both interiors and exteriors of the business. You should also think about uploading photos that are related to the products or services that you offer under the business as well. For example, assume that you are running a restaurant. Then you need to make sure that you upload photos of your menu. Then you will be able to remain helpful for the customers. Along with that, you can increase the rankings on Google Maps.

5. Use Google My Business posts to get more visibility

You need to come up with a schedule to upload posts to the Google My Business profile on a regular basis. Through these posts, you can think about increasing the click through rates as well. When the click through rates are increasing, you will be able to get a helping hand to boost your rankings.

6. Use schema markups and structured data on the website

Structured data refers to standardized metadata. You will be able to use them in order to deliver specific information with related to the content, website and the business. When you include such information in the standardized format, you will be able to enhance your rankings with minimum hassle. That’s because the search engines such as Google can read content when they are in standardized format. You need to make sure that you pay attention to some of the most prominent forms of structured data, such as Business Name, Address and the Telephone number. This is represented by NAP.

7. Continuously invest to boost your visibility

As a business owner who wants to secure higher rankings on Google Maps, you need to make sure that you are investing continuously. Then you will be able to increase the chances that you have to secure positive results. You should never stop your efforts. That’s because you have to deal with a tough competition. You need to have a separate budget for this investment as well. Time, effort and money that you spend can deliver amazing results to you. Therefore, you don’t need to worry too much about it.

Go ahead and implement these methods to boost your rankings in Google Maps with ease. Contact us for a free website audit & consultation!