As you know the problem with Google here is that we all know controversy and drama doesn’t necessarily have anything to do with the truth about an issue, company, or individual. And we all know that negative information spreads a lot faster than positive information, regardless of the validity of the information in question. People are more likely to share negative experiences than positive ones as well. This is human nature and people just love gossip, so therefore Google and other search engines like Bing love gossip as well.
The Google search engine is essentially a mass media syndication platform. As such, Google can be used for “positive”, “neutral”, or “negative” purposes by anyone. Knowing this, it is important to take a proactive approach to creating and attempting to control the information out there that is relevant to you or your business. Do not let someone else out there in the world have the final say on what is relevant about you or about your business. Take control of your online image to the best of your abilities.
No individual, company, or governing regulatory body is going to assist you in this matter. It is unfortunate to see so many businesses and individuals with visible online image problems. However, it is even more unfortunate to see so many companies and individuals very often have no idea that they have a reputation issue. Recognizing problems and potential problems is an important first step to beginning a proactive and productive ORM campaign.