Ranking Factors – 2017
Latest 2017 SEO Ranking factors from SEMRush also show that user experience/user engagement is playing more bigger role in the SEO ranking. Off-site marketing strategy like link building are still very critical, and Content is more "King" than ever. Due to the...
What Social Media Monitoring Can Teach You About Your Business
Intro to Social Media Monitoring Have you ever been at a party and caught a person or a group glancing at you while whispering covertly? What’s up with that? Is your fly open? Does someone have a crush on you? Does someone want to throw a drink in your face? You’d...
7 Social Media Tactics for Businesses That Struggle With Social
A strong social media presence is one of the best ways to be heard, and businesses are no exception to this rule. Forget the doorstep; there’s a whole world of potential customers and fans at your fingertips who are actively looking for brands that they can identify...
Google SEO, Rich Cards Snippets – The Relation with SERPs and CTR
The fight to rank higher in the Search Engine Results Pages is still on and will go on for years! But, is ranking higher than your competitors enough to increase the Click Through Rate of your website? The CTR depends on how well you describe yourself in the little...
Digital marketing vs Traditional Marketing, Some facts
2016 marks the first year local businesses will be spending more on digital marketing than traditional. The local agency market is growing fast: 71% of digital agencies are less than five years old. Local businesses are spending more on marketing versus advertising σ...
How to Respond to Negative Reviews
Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly...
55 Stellar Statistics for Websites
Welcome to the most comprehensive collection of design, functionality and content stats for websites. Imagine a world where a single, gigantic shopping mall hosted a store for every business across the globe. It’s easy to imagine that any business that doesn’t have a...
Why Do I Need Link Building?
Google ranks websites based on a highly complicated algorithm. One crucial component of this algorithm is trust signals — that is, links. For some businesses, gaining these links automatically is very difficult. Sometimes, it takes a manual request for a link, or a...
Responding to reviews to build customer relationships
Monitoring online reviews and mentions is important, but businesses that take the time to respond to their customers can really set themselves apart from the competition. Responses build trust, which translates into higher loyalty and increased sales. Find a bad...
Retargeting and Remarketing
While your website might be great at attracting visitors to your website, only two percent of web traffic converts to a sale on a first-time visit. This means that even if you’re getting a lot of web traffic, you may not be getting a lot of sales. As such, the purpose...