Oct 19, 2018 | Social Media Management, Social Media Marketing
Source: Constant Contact What’s the hardest part of using social media for your business or organization? If you’re like most small business owners, coming up with content is at the top of your list. Whether it’s finding the time to create content, or just figuring...
Nov 4, 2017 | Content Marketing, Digital Marketing, Inbound Marketing, Online Reputation Management, Social Media Marketing
Intro to Social Media Monitoring Have you ever been at a party and caught a person or a group glancing at you while whispering covertly? What’s up with that? Is your fly open? Does someone have a crush on you? Does someone want to throw a drink in your face? You’d...
Nov 4, 2017 | Digital Marketing, Social Media Marketing
A strong social media presence is one of the best ways to be heard, and businesses are no exception to this rule. Forget the doorstep; there’s a whole world of potential customers and fans at your fingertips who are actively looking for brands that they can identify...
Feb 2, 2017 | Online Marketing, Online Reputation Management, ORM, Social Media Marketing
Monitoring online reviews and mentions is important, but businesses that take the time to respond to their customers can really set themselves apart from the competition. Responses build trust, which translates into higher loyalty and increased sales. Find a bad...
Nov 5, 2016 | Content Marketing, Local SEO, SEO, Social Media Marketing
Content is everything around you. It all tells a story. If you don’t have a plan for how that story is being told, then you might not like how it turns out. Content marketing expert and blogger Heidi Cohen, however, provides a more detailed explanation, stating:...
Dec 8, 2013 | ORM, SEO, Social Media Marketing
If someone reports your company to a consumer watch group, a competitor follows you around leaving negative comments or an angered customer devotes hours to publicly hating you, then it’s pretty obvious you have an online reputation management problem. Is that...