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Influencer Marketing & Management

Creators sell products better than ads, but their links often point to marketplaces, so the sale and the customer go somewhere else. That is a poor trade for a brand. A performance-based influencer program fixes that by paying creators to drive sales to your own store, where you keep the customer relationship, the data and the repeat business.

BERI sources US creators who fit each product line and audience, sets up commission-based or hybrid deals tied to store sales, and manages the whole program from brief to payout. Every creator gets a trackable code and link, so you can see clicks, codes redeemed, revenue and cost per sale instead of guessing what a post was worth.

Creator sourcing

US creators matched to each product line and the audience you want to reach.

Trackable deals

Commission-based or hybrid deals tied to your own store sales through unique codes and trackable links.

Full management

Briefs, contracts, product seeding, content approval and FTC disclosure compliance, all handled for you by our team.

Creator reporting

Clicks, codes redeemed, revenue and cost per sale reported for every creator, so spend follows results.

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Pay creators for sales that happen in your own store.

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A creator program only works when it is run like a sales channel. We match creators to each product line, agree on commission-based or hybrid terms, and give every creator a trackable code and link so results tie back to orders in your store rather than to a marketplace listing you do not control. That keeps the program accountable and makes it easy to tell which creators earn their fee.

We handle the work that usually slows these programs down: creative briefs, contracts, shipping product to creators, reviewing content before it goes live and making sure FTC disclosure rules are followed, so your team is not left coordinating dozens of creators. Monthly reporting shows clicks, codes redeemed, revenue and cost per sale for each creator, so you know which partnerships deserve more budget and which should end.

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Influencer marketing questions, answered

What is influencer marketing and management?

Influencer marketing means paying creators to promote your products to their audience. Management covers the work around it: finding the right creators, agreeing on deals, writing briefs, handling contracts, seeding product, approving content and tracking results. BERI runs the full program so creators drive sales to your own store and every creator is measured on what they actually sell.

Why do creators sell better than ads?

Audiences tend to trust creators they already follow more than a brand advertisement, so a recommendation from a creator carries weight that a banner or paid post often does not. The catch is that creator links frequently point to marketplaces. A performance-based program sends that trust to your own store, where you own the customer.

How does BERI track results from each creator?

Each creator receives a trackable code and link, and deals are commission-based or hybrid so payment follows store sales. We then report clicks, codes redeemed, revenue and cost per sale for every creator. That makes it clear who is producing sales, who is not, and where to spend more.

What does full creator management include?

It includes briefs, contracts, product seeding, content approval and FTC disclosure compliance. Our team handles those steps with each creator so you are not chasing contracts or checking that sponsored posts are properly disclosed, and the content that goes live matches your brand and product claims.

Which creators does BERI work with?

BERI sources US creators matched to each product line and audience. The match matters more than follower count, because a smaller creator whose audience wants your product can drive more sales than a large one whose audience does not. Selection is tied to the products you sell and the customers you want.

Is influencer marketing right for an e-commerce brand?

It fits e-commerce brands that want sales on their own store rather than a marketplace. Paying creators by commission or a hybrid structure keeps cost tied to sales, and trackable codes and links show what each creator returns. It also pairs well with our paid social and retention work.