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LinkedIn Ads

Many consumer products are also bought by businesses: schools, studios, agencies, offices and corporate gift programs. LinkedIn is the most precise way to reach these buyers by job title, industry and company, which makes it a strong channel for bulk, business and corporate inquiries that a general social audience would never surface. Getting those buyers into the pipeline is the goal.

BERI plans and manages LinkedIn campaigns built around qualified leads, not clicks. We target the right people, choose formats that fit the offer, capture inquiries with Lead Gen Forms routed straight to your CRM, retarget interested visitors and track lead quality all the way through to sales, so you can see which leads became customers.

Professional targeting

Job titles, functions, industries, company size and named-account lists, so ads reach the buyers who matter.

Ad formats

Sponsored content, conversation and message ads, and text ads, chosen to fit the offer and the audience.

Lead generation

LinkedIn Lead Gen Forms for bulk, business and corporate-gift inquiries, routed straight to your CRM.

Retargeting

Website visitors, video viewers and lead form openers brought back with a follow-up message.

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Reach business buyers by title, industry and company.

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Sponsored content comes as single image, video, carousel and document ads. Conversation and message ads open a direct exchange, and text ads add another simple format. We match the format to the goal, whether that is a corporate-gift inquiry, a bulk order or a request for a quote, and we write each ad for the job title being targeted.

Tracking uses the LinkedIn Insight Tag and Conversions API, and lead quality is tracked through to sales so budget follows the leads that become customers. This follows our revenue-first approach: every campaign is tied to a clear action, aimed at a defined audience and measured by what actually happened, not by impressions or follower counts.

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LinkedIn ads questions, answered

What are LinkedIn ads?

LinkedIn ads are paid placements that reach professionals on LinkedIn. Their strength is precise targeting by job title, function, industry, company size and named-account lists. Formats include sponsored content, conversation and message ads, and text ads, with Lead Gen Forms that capture inquiries directly on the platform.

Who should advertise on LinkedIn?

Brands whose products are also bought by businesses: schools, studios, agencies, offices and corporate gift programs. LinkedIn is the most precise way to reach these buyers, so it suits bulk, business and corporate-gift inquiries, as well as professional services that depend on qualified leads rather than quick consumer purchases.

What LinkedIn ad formats does BERI use?

We use sponsored content, including single image, video, carousel and document ads, conversation and message ads, and text ads. The format depends on the offer and the audience. Lead Gen Forms capture inquiries directly on LinkedIn and route them straight to your CRM, so the sales team can follow up without delay.

How does BERI target LinkedIn ads?

We target by job title, function, industry, company size and named-account lists, so ads reach the people who make or influence the purchase. We also retarget website visitors, video viewers and people who opened a lead form, so interested buyers see a follow-up message and are brought back toward an inquiry.

How do you track LinkedIn lead quality?

We use the LinkedIn Insight Tag and Conversions API, and lead quality is tracked through to sales. That means budget decisions rest on which leads became customers, not just on how many forms were submitted, and campaigns can be adjusted toward the audiences and offers that produce real business.

Can LinkedIn ads send leads straight to our CRM?

Yes. LinkedIn Lead Gen Forms for bulk, business and corporate-gift inquiries are routed straight to your CRM, so the sales team can follow up quickly and lead quality can be tracked through to sales. That keeps the path from ad to inquiry to customer visible in one place.