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Technical SEO

Technical SEO is the foundation every other search effort depends on. If search engines and AI crawlers cannot efficiently crawl, render and index a site, or if pages are slow on mobile, even the best content will not rank. BERI makes your site fast, crawlable and indexable so every page has a fair chance to rank, get cited and sell.

E-commerce sites are especially exposed: thousands of product, variant and filter URLs, frequent stock changes and platform quirks create problems that quietly cost traffic and revenue. We crawl the entire site, rank every issue by revenue impact and fix the ones that matter first, then keep watching so new problems are caught before they cost you sales.

Technical audit

A crawl of the entire site with a prioritized fix list ranked by revenue impact.

Index control

Robots.txt, XML sitemaps, canonicals, noindex rules and Search Console coverage, so the right pages are indexed.

Speed and structure

Core Web Vitals, image and script clean-up, site architecture and internal links that pass authority to priority pages.

Monitoring

Scheduled crawls, broken-link and redirect-chain detection, and alerts for indexation or speed regressions.

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Technical SEO is the foundation every other search effort depends on.

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Every audit covers indexation, crawl efficiency, speed and Core Web Vitals on mobile and desktop, structured data, site architecture, the mobile experience, migrations and AI and bot access. Pages that are not indexed cannot rank or sell, crawlers should spend their time on the pages that matter, and faster pages rank better and convert more.

Launching a new site or changing platforms? We map every old URL to its new home and monitor redirects so rankings built over years are protected. We also make sure AI crawlers such as GPTBot, PerplexityBot and Google-Extended can reach the content that should be cited in AI answers.

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Technical SEO questions, answered

What is technical SEO?

Technical SEO is the work that makes a website easy for search engines and AI crawlers to crawl, render and index, and fast for people to use. It covers crawlability and indexation, site architecture and internal linking, page speed and Core Web Vitals, structured data, mobile rendering, redirects and AI crawler access. It is the foundation every other search effort depends on.

What does a BERI technical SEO audit include?

A crawl of the entire site with a prioritized fix list ranked by revenue impact. We check indexed versus submitted pages, coverage errors, canonicals and noindex rules; duplicate, parameter and filter URLs and redirect chains; LCP, INP and CLS on mobile and desktop; schema coverage and rich-result eligibility; category depth, internal links, breadcrumbs and orphan pages; mobile rendering; migrations; and AI crawler access.

Why do e-commerce sites need technical SEO?

Online stores create thousands of product, variant and filter URLs, change stock often and carry platform quirks. Those issues quietly waste crawl budget, create duplicate pages and hide products from search. We fix duplicate collection and variant URLs, faceted navigation, out-of-stock and discontinued product handling, and Shopify-specific problems.

How do Core Web Vitals affect rankings and sales?

Core Web Vitals measure loading (LCP), responsiveness (INP) and visual stability (CLS). Faster pages rank better and convert more, and Google ranks the mobile version of a site, so we improve all three on mobile first through image optimization, script and app clean-up and mobile performance work.

Can ChatGPT and other AI assistants read my website?

Only if their crawlers are allowed in and can render your pages. We check robots rules and rendering for AI crawlers such as GPTBot, PerplexityBot and Google-Extended so the content that should be cited in AI answers is reachable, and coordinate this with our GEO / AEO work.

Will a website redesign or migration hurt my rankings?

Not if it is planned. Before launch we map every old URL to its new address, check for 404s and lost backlinks, and monitor redirects after launch to protect the rankings your site has built over years.