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Programmatic Advertising

Programmatic channels reach large audiences on streaming TV, video and digital screens. Used with store-specific offers and audiences built from store data, they extend reach while staying accountable to revenue. That accountability is what separates a programmatic campaign that grows sales from one that only buys impressions and reports a large number. We keep every channel tied to a clear action.

BERI runs programmatic campaigns for connected TV and OTT, digital out-of-home, and event geofencing. We buy through demand-side platforms, use first-party audiences, add trackable offers and then measure what happened, from site visits and QR scans to code redemptions and geo-lift tests, so reach is tied back to real results. Each channel serves the same goal: profitable sales and qualified leads for your business.

Programmatic buying

Campaigns run through DSPs, with premium publisher inventory reached through SSPs and private marketplaces.

CTV and OTT

Streaming TV and video ads for defined audiences, including retargeting of site visitors and lookalikes of buyers.

Digital billboards

Digital out-of-home billboards and screens in selected markets and venues, with QR codes and trackable offers.

Event geofencing

Targeting attendees of relevant events during and after the event, using consent-based location data.

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Streaming, screens and events, measured against revenue.

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Connected TV and OTT put your message on the biggest screen in the house, aimed at audiences you define rather than a broad demographic. That includes retargeting site visitors and building lookalikes of buyers. Digital out-of-home adds billboards and screens in selected markets and venues, with QR codes and trackable offers that give each placement a clear call to action.

Event geofencing targets people who attend relevant events, during and after the event. Measurement covers site visits, QR scans, code redemptions and geo-lift tests. Location data comes only from privacy-compliant, consent-based sources, so reach stays accountable and responsible, and every campaign is judged on revenue and qualified leads rather than impressions. Budget then follows the placements and audiences that perform.

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Programmatic advertising questions, answered

What is programmatic advertising?

Programmatic advertising is automated ad buying through demand-side platforms (DSPs), with access to premium publisher inventory through supply-side platforms (SSPs) and private marketplaces. It reaches large audiences on streaming TV, video and digital screens, and works best with store-specific offers and audiences built from your own data.

What are CTV and OTT advertising?

Connected TV (CTV) and OTT are streaming TV and video ads delivered to defined audiences. BERI uses them to retarget site visitors and reach lookalikes of buyers, extending reach on streaming screens while keeping campaigns tied to store-specific offers and revenue instead of broad, unmeasured exposure.

What is digital out-of-home (DOOH) advertising?

Digital out-of-home (DOOH) advertising places ads on digital billboards and screens in selected markets and venues. BERI adds QR codes and trackable offers, so people who see an ad have an easy way to respond and the results can be counted, instead of leaving the placement as pure awareness.

What is event geofencing?

Event geofencing targets the attendees of relevant events during and after the event. A virtual boundary is placed around the venue, and ads reach the people who were there. Location data comes only from privacy-compliant, consent-based sources, and results are measured through visits, QR scans and redemptions.

How do you measure programmatic advertising?

We measure site visits, QR scans, code redemptions and geo-lift tests, in addition to the conversion tracking and attribution included with every BERI advertising engagement. The goal is to judge programmatic spend by revenue and qualified leads, not impressions alone, and to move budget toward what works.

Is programmatic advertising right for a small budget?

The source materials do not set a minimum budget, so we discuss it on a discovery call. Channels can be engaged individually or combined and scaled as results come in, and we start from your goals, your audiences and the offers you want to promote, then recommend the channels that fit.