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How to Respond to Negative Reviews

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their business, and willing to go the extra mile to maintain their reputation! Make potential clients …Read More

55 Stellar Statistics for Websites

Welcome to the most comprehensive collection of design, functionality and content stats for websites. Imagine a world where a single, gigantic shopping mall hosted a store for every business across the globe. It’s easy to imagine that any business that doesn’t have a store in this mall may as well not exist, as every consumer looking to shop would come to the mall to find what they need. If a …Read More

Why Do I Need Link Building?

Google ranks websites based on a highly complicated algorithm. One crucial component of this algorithm is trust signals — that is, links. For some businesses, gaining these links automatically is very difficult. Sometimes, it takes a manual request for a link, or a piece of content with a link in it, to get those trust signals. The process of creating those links is what we call link building. To put …Read More

Responding to reviews to build customer relationships

Monitoring online reviews and mentions is important, but businesses that take the time to respond to their customers can really set themselves apart from the competition. Responses build trust, which translates into higher loyalty and increased sales. Find a bad review? Business owners can respond with an apology, explanation or incentive to win the customer back. See a positive review? Spread the word! Share it around multiple social networks with …Read More

Retargeting and Remarketing

While your website might be great at attracting visitors to your website, only two percent of web traffic converts to a sale on a first-time visit. This means that even if you’re getting a lot of web traffic, you may not be getting a lot of sales. As such, the purpose and definition of retargeting is finding a way to reach out to the other 98 percent of people who …Read More

Google’s mobile-first index: how to prepare your business

The important news that we have all been waiting for, Google has finally announced mobile-first indexing. This of course takes into account that the majority of Google users now “search” on mobile devices, as opposed to desktop computers, and so a shift needed to happen somewhere at some point. The fact now is that businesses will need to adjust to this new algorithm. Even if the majority of your users …Read More

50 Shocking Stats About Online Reputation Management

Here are 50 stats that show us how important online reputation management is to a business’s online presence: 58% of executives believe that online reputation management should be addressed, but only 15% actually do anything about it 84% of marketers believe that building trust will be the primary focus for marketing efforts in the future More and more large companies are hiring full-time online reputation managers Four out of five …Read More

Content Strategy and Marketing

Content is everything around you. It all tells a story. If you don’t have a plan for how that story is being told, then you might not like how it turns out. Content marketing expert and blogger Heidi Cohen, however, provides a more detailed explanation, stating: “Content marketing provides prospects, customers and the public with useful information, while shopping or after purchase, without shouting its promotional messages.” Creating meaningful content that …Read More

How Can Small Businesses/Websites Compete with Big Players in SEO?

It may seem like an impossible uphill battle to compete with big sites in the SERPs, but there are benefits to running a smaller site that can make a tremendous difference to your SEO. In today’s Whiteboard Friday, Rand explains how small businesses and websites can target opportunities the big sites can’t, in spite of their natural advantages. Now look, big sites in SEO have some big advantages. Those include …Read More