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Ranking Factors – 2017

Latest 2017 SEO Ranking factors from SEMRush also show that user experience/user engagement is playing more bigger role in the SEO ranking. Off-site marketing strategy like link building are still very critical, and Content is more “King” than ever. Due to the innovation of A.I. (Artificial Intelligent) technology and its application to Search Engines, the bots are getting smarter to understand the page contents even without primary keywords being presented. …Read More

What Social Media Monitoring Can Teach You About Your Business

Intro to Social Media Monitoring Have you ever been at a party and caught a person or a group glancing at you while whispering covertly? What’s up with that? Is your fly open? Does someone have a crush on you? Does someone want to throw a drink in your face? You’d want to know, wouldn’t you? The online universe is a lot like that party; It’s a system of digital …Read More

7 Social Media Tactics for Businesses That Struggle With Social

A strong social media presence is one of the best ways to be heard, and businesses are no exception to this rule. Forget the doorstep; there’s a whole world of potential customers and fans at your fingertips who are actively looking for brands that they can identify and engage with on a personal level. However, social media skills have to be learned, and many businesses struggle to find an audience and connect …Read More

Google SEO, Rich Cards Snippets – The Relation with SERPs and CTR

The fight to rank higher in the Search Engine Results Pages is still on and will go on for years! But, is ranking higher than your competitors enough to increase the Click Through Rate of your website? The CTR depends on how well you describe yourself in the little space that you get in the SERPs. This little space is called the Snippet. What is a Snippet? A Snippet can …Read More

Digital marketing vs Traditional Marketing, Some facts

2016 marks the first year local businesses will be spending more on digital marketing than traditional. The local agency market is growing fast: 71% of digital agencies are less than five years old. Local businesses are spending more on marketing versus advertising σ Avoid churn with subscription-based pricing and relevant products. The fastest growing local business solutions are mobile media management ($2.8B), social media management ($2.2B), site visitor analysis ($1.3B), …Read More

How to Respond to Negative Reviews

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their business, and willing to go the extra mile to maintain their reputation! Make potential clients …Read More

55 Stellar Statistics for Websites

Welcome to the most comprehensive collection of design, functionality and content stats for websites. Imagine a world where a single, gigantic shopping mall hosted a store for every business across the globe. It’s easy to imagine that any business that doesn’t have a store in this mall may as well not exist, as every consumer looking to shop would come to the mall to find what they need. If a …Read More

Why Do I Need Link Building?

Google ranks websites based on a highly complicated algorithm. One crucial component of this algorithm is trust signals — that is, links. For some businesses, gaining these links automatically is very difficult. Sometimes, it takes a manual request for a link, or a piece of content with a link in it, to get those trust signals. The process of creating those links is what we call link building. To put …Read More

Responding to reviews to build customer relationships

Monitoring online reviews and mentions is important, but businesses that take the time to respond to their customers can really set themselves apart from the competition. Responses build trust, which translates into higher loyalty and increased sales. Find a bad review? Business owners can respond with an apology, explanation or incentive to win the customer back. See a positive review? Spread the word! Share it around multiple social networks with …Read More

Retargeting and Remarketing

While your website might be great at attracting visitors to your website, only two percent of web traffic converts to a sale on a first-time visit. This means that even if you’re getting a lot of web traffic, you may not be getting a lot of sales. As such, the purpose and definition of retargeting is finding a way to reach out to the other 98 percent of people who …Read More