Beautiful young girl blogger leads a live broadcast at home uses a ring lamp, space for text

Meta & TikTok Ads

Facebook, Instagram and TikTok reach buyers before they search. People scroll these platforms every day, which makes them a strong place to introduce a product and to bring past visitors back to the store. Run as a sales channel with store-specific offers and purchase goals, paid social produces measurable store revenue rather than just reach.

BERI plans, builds and manages Meta and TikTok campaigns around a clear business result: a purchase, a call, a booking or a qualified lead. We build sales and catalog campaigns, work with creator content, retarget the people who already know you, test new creative every week and set up tracking so the purchase data is accurate.

Sales campaigns

Advantage+ sales and catalog ads on Meta, plus video shopping and catalog ads on TikTok, all optimized for purchases.

Creator content

Creator videos run as partnership ads on Meta and Spark Ads on TikTok, paired with store-specific offers.

Retargeting

Site visitors, cart abandoners and lookalike audiences built from store buyers, so spend follows real customer signals.

Weekly testing

New hooks, formats and offers tested every week, with winning creative scaled quickly and weak ads retired.

Creative business team working together with laptop

Business, startup and people - creative team with computers, blueprint and scheme at office

Creative team having brainstorming session in their office

Paid social that sells, not just reach.

Side view and close up of businessman hands using laptop and smartphone with social media icons on blurry outdoor backgr

Campaigns run across Facebook and Instagram feeds, Reels and Stories, and the TikTok For You feed. Each campaign is built around a store-specific offer and a purchase goal, so the question we answer is how much revenue the spend produced, not how many people saw an ad. Creative is refreshed constantly, because the same ad stops working when audiences have seen it too often.

Accurate data makes the rest work. We set up the Meta Conversions API and the TikTok Events API so purchase data reaches the platforms cleanly, and we check results against actual store orders. Budget then moves toward the audiences, creators and creative that earn the most, and away from the ones that only look good in a platform report.

Hipster hand composing music with smart phone and laptop computer and sitting on sofa at home studio

Meta and TikTok ads questions, answered

What are Meta and TikTok ads?

Meta ads are paid placements on Facebook and Instagram, including feeds, Reels and Stories. TikTok ads are paid placements such as the TikTok For You feed. Both reach people while they browse for fun, before they search for a product, and both can be optimized for purchases, leads and other business results.

How does BERI manage Meta and TikTok campaigns?

We build sales and catalog campaigns, add creator content and store-specific offers, retarget site visitors and cart abandoners, and test new hooks, formats and offers every week. Winners are scaled quickly. Everything is tied to purchases or qualified leads and checked against what actually happened, not just platform-reported numbers.

What are Advantage+ sales campaigns and catalog ads?

Advantage+ sales campaigns and catalog ads are Meta formats that use a store's product catalog to show shoppers relevant products and optimize toward purchases. TikTok has similar video shopping and catalog ads. We set them up and manage them as part of a purchase-focused paid social program.

What are creator partnership ads and Spark Ads?

They are ways to run a creator's own video as a paid ad. On Meta these are partnership ads, and on TikTok they are Spark Ads. We use creator videos together with store-specific offers, so the content feels native to the feed while still pointing shoppers toward a purchase.

How do you track sales from social ads?

We use the Meta Conversions API and the TikTok Events API so purchase data is passed accurately to each platform, rather than relying on browser tracking alone. Every BERI advertising engagement also includes GA4, Google Tag Manager and server-side conversion tracking, with purchases deduplicated and checked against actual store orders.

Can Meta and TikTok ads work with other channels?

Yes. Channels can be engaged individually or combined and scaled as results come in. Audiences built from first-party customer data and website visitors are shared across channels, and budget is allocated across them based on performance, so paid social works alongside search, shopping and the rest of your advertising.