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ChatGPT Ads

ChatGPT is now a place where people decide what to buy. OpenAI introduced clearly labeled sponsored placements alongside ChatGPT answers, matched to the topic of each conversation. It is a new channel with fewer advertisers than Google or Meta, which gives early adopters an advantage while the platform is still taking shape. Early testing now builds knowledge that later entrants will lack.

BERI sets up and manages ChatGPT Ads with a test-and-learn approach, writing ads that fit the questions shoppers ask, aligning campaigns to the conversation topics that matter and tracking conversions. We also pair the channel with GEO and AEO work so your brand can appear both in sponsored placements and in the answers themselves. That combination covers both ways shoppers find brands in AI.

Account setup

OpenAI Ads Manager setup, business verification and a check of category eligibility before any spend.

Conversational copy

Ads written to fit naturally with the questions shoppers ask, such as product comparisons and best-for questions.

Contextual targeting

Campaigns aligned to the conversation topics and buying questions that matter for each product line.

Test and learn

Structured tests with clear success criteria, expanded as the platform’s features continue to grow and change.

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ChatGPT ads questions, answered

What are ChatGPT ads?

ChatGPT ads are clearly labeled sponsored placements that OpenAI introduced alongside ChatGPT answers. They are matched to the topic of each conversation, so a shopper asking a buying question can see a relevant sponsored option. It is a new advertising channel with fewer advertisers than Google or Meta.

Do ChatGPT ads change what ChatGPT says?

No. Sponsored placements are separate from ChatGPT's answers and do not change what ChatGPT says. To appear in the answers themselves, a brand needs GEO and AEO work, which is why BERI pairs ChatGPT Ads with that service. The two approaches support each other: one buys placement, the other earns visibility.

What does BERI include in ChatGPT ads management?

We handle OpenAI Ads Manager setup, business verification and a category eligibility check, write conversational ad copy, align campaigns to conversation topics, run product feed ads for e-commerce where available, use first-party customer lists, manage bidding and tracking, and run a structured test-and-learn plan. The plan keeps expanding as the platform does.

How are ChatGPT ads targeted?

Campaigns are aligned to the conversation topics and buying questions that matter for each product line, such as product comparisons and best-for questions. First-party customer lists can also be used for targeting and suppression, and we write ad copy that fits naturally with how shoppers ask.

How do you track ChatGPT ad conversions?

We use cost-per-click or impression bidding with conversion tracking through OpenAI's pixel or Conversions API. As with every BERI advertising engagement, conversions are checked against actual orders or qualified leads, so success is judged on revenue and results rather than on clicks alone. Results stay tied to real outcomes.

Why advertise on ChatGPT now?

It is a new channel with fewer advertisers than Google or Meta, which gives early adopters an advantage. Because the platform's features continue to expand, we start with structured tests and clear success criteria, learn what works for your products and then scale the campaigns that earn results.